Industrial strength racing
software
For the hardworking
professionals that put on
Motocross race events
We run race events
We run race events
FROM START TO FINISH
It starts before race day with track building, class ordering, sponsorship setup, vendor management, staffing and pricing all managed in Adrenaline. Registration opens online so riders sign up, set their machinery, pick classes, sign waivers and pay from their phone. Self check-in handles ticketing, pit passes, transponder rentals and camping — all paid and tracked before anyone rolls through the gate. When riders arrive, they still have the option of registering, checking in and paying at the registration desk the old fashioned way -- no phone required. After the riders meeting Practice sessions run with live lap timing so everyone can dial in their setup with real data.
Then it's go time. Qualifying seeds riders into gates based on heat and moto results. Racing runs with integrated timing hardware, live scoring, and video-backed officiating — results pushed to every phone in the pits the moment the gate drops. After the last moto, Series Points are calculated automatically and rolled into season standings. One platform, every step, zero gaps.
FROM START TO FINISH
It starts before race day with track building, class ordering, sponsorship setup, vendor management, staffing and pricing all managed in Adrenaline. Registration opens online so riders sign up, set their machinery, pick classes, sign waivers and pay from their phone. Self check-in handles ticketing, pit passes, transponder rentals and camping — all paid and tracked before anyone rolls through the gate. When riders arrive, they still have the option of registering, checking in and paying at the registration desk the old fashioned way -- no phone required. After the riders meeting Practice sessions run with live lap timing so everyone can dial in their setup with real data.
Then it's go time. Qualifying seeds riders into gates based on heat and moto results. Racing runs with integrated timing hardware, live scoring, and video-backed officiating — results pushed to every phone in the pits the moment the gate drops. After the last moto, Series Points are calculated automatically and rolled into season standings. One platform, every step, zero gaps.
For
Racing Promoters
It's all about keeping your event running smooth
Registration, Ticketing, Camping, Pit Passes, Transponder Rentals, Vendors & Waivers
Integrated fully
Clear Financials with income and spending tracking
Staff your crew with ease
We run every single type of dirt bike event: MX, Arenacross, Trials, Hill Climb, Enduro... etc etc
Zero internet required to run your event
For
Race Officials
Total Visibility + Mind-Boggling Flexibility
Simplified Class Changes, Racer Edits & Re-Ordering On-the-fly
Integrate With Any Timing Hardware: MyLaps, Impinj, Westhold... etc
Video Integration backs up every call you make
Push Notifications for important race updates
Smooth Gate Marshalling and roll call
For
Dirt Bike Racers
Be a Hero
At Home Practice Timing At Your Fingertips
Free Backyard Track Builder
Fully automatic equipment & gear tracking
Public Adrenaline Profile with Race History and Gear Loadouts
Sponsorship Highlights and Purse Planning
What Is Adrenaline?
Friends & Partners
We thrive on competition
Here's How We Stack Up
Tired of carrying that laptop around the event grounds all day?
Leave It, We Mobilized Everything
Don't have an account yet?
Ready to experience Adrenaline? Login now with your email, Google or Apple account to join and discover the next level of racing.
ALREADY HAVE AN ACCOUNT?
Log in to access your dashboard, manage events, track registrations, and get real-time insights on race day.
Looking to start your own series?
We’re looking for you too actually. The Adrenaline Greenfield Program is our grass roots initiative to help new and growing tracks turn fresh dirt into thriving venues. Track owners who join get access to startup incentives, early-access tools, and personalized support from our team. The best projects may even be featured in our Greenfield YouTube series, where we document the journey from a patch of ground to a profitable raceway — from Greenfield to Greenbacks.
Promoters
What type of event are you running?
Because we can handle ALL of them
Including Head-to-Head with quarterfinals, semifinals and double elimination
Adrenaline is only race app capable of managing a multi-discipline platform. It offers a wide range of features and tools to help manage and streamline event operations, from registration and timing to scoring and real-time updates. Whether you're organizing a motocross race, a supercross event, or any other motorsports event, Adrenaline has you covered.
Motocross
Supercross
Arenacross
Freestyle
Endurocross
Enduro
Hard
Enduro
Hare
Scramble
Cross-Country
Baja
Rally Raid
Trials
Flat
Track
X-Vert
Hill Climb
Straight Rhythm
Why is Adrenaline the only app that can do this?
Adrenaline is capable of managing multiple disciplines because it can handle multiple types of event flows.
Arenacross Standard Format
Moto 2
Triple Crown
Head-to-head Double Elimination Bracket
You Want Online Registrations?
You Want Online Self Check-In?
You Want Online Payments?
You Want Online Waivers?
We got that all day
Lets break it down...
1. It's Simple
Looking for a simplified fully mobile registration process with zero upselling? We've got you covered.
2. It's Easy
Our registration process is one page and fills itself out with the information you've used in other events.
3. It's Clear
We provide more details about classes including the constraints, restrictions, registration counts and age ranges. Right from the registration screen..
MORE ABOUT BILLING & PAYMENTS
KEEP IT SIMPLE: MANAGE CASH, YOUR WAY
We surveyed over 80 promoters and facility owners and found that over half the time they mistrust their payment middleman, they are not getting paid what they are owed or find the entire process to be cumbersome and useless. Entrepreneurs have been capable of conducting commerce just fine for centuries without the "help" of a middleman. Cut the cord, untangle your money from your racing software and enjoy the simple transfer of goods and services.
Or let us handle the payments for you
We have partnered with Stripe to provide you with a seamless and secure payment processing experience. Stripe is a trusted payment processor that is used by millions of businesses worldwide. They offer a variety of payment options, including credit cards, debit cards, and mobile payments. Stripe also offers a variety of features that can help you manage your payments, such as fraud detection and dispute resolution.
$0
DUE AT SIGN UP
No upfront costs
$0
DUE AT PRE-REGISTRATION
Only pay when you get paid
$0
RECURRING COSTS
NO MONTHLY OR ANNUAL CHARGES
Built-in Financial Dashboard
Every dollar that moves through your events is tracked and visualized in real time. Revenue is broken down by charge type — class entries, gate passes, pit passes, transponder rentals, camping, and more — so you can see exactly where your money comes from month over month. Drill into any billing period to compare what was charged versus what was collected, and view your Adrenaline platform fees at a glance.
Click to enlarge
For Officials
We know on Race Day you're under extreme pressure
Flexibility is the key
People are constantly wanting to
- Change classes
- Change name
- Change age
- Change gate picks
- Change machines
- Change transponders
- Change numberplates
- Dispute results
No Prob
Dynamic changes to classes, ordering, racer info, gate picks & race rosters are a snap
Adrenaline is flexible enough to back you out of trouble spots that could leave you in dead end with a pissed off racer
Click any screenshot to enlarge
What type of timing hardware are you using?
MyLaps?
Impinj?
Westhold?
Stopwatch?
Nothing?
Adrenaline is the only tool that integrates with every available type of timing hardware on the market today
Check out our Open architecture
Here's How We Stack Up
Scoring
Timing
Timing
Timing
Vision
Video
Hey Ref
You don't need your eyes checked
Let us be the eye in the sky
No one can manually score 16 riders crossing simultaneously, I don't care how good your vision is. What you really need in that situation is slo‑mo to give you time to deduce what actually happened. That cannot happen without integrated video and it cannot happen without our proprietary Photo‑Finish Tool. Tap to assign a number, confirm a lap, or correct the order without breaking stride. Every move leaves a timestamped trail so you can defend a call or fix it with confidence. Fast decisions, clean results, zero drama.
When the pack bunches up and the noise spikes, this is the tool that keeps control. Visual receipts for every finish, anomaly highlights for quick reviews, and controls built for gloves and adrenaline. It’s the edge your scoring table deserves.
What if it’s too dusty? Too muddy? Or too much rain? It knows.
Under the hood, the computer vision can downgrade features to strictly detect the presence of a vehicle and forgo number‑plate recognition. That level of detection is still enough to assist the race official in isolating and analyzing all crossings and provide the evidence to back it up. It’s the slo‑mo that counts; when analysis isn’t possible in real‑time with human eyes, get a little help from your friend.
But how could it possibly know in a hurricane? Stop racing in a hurricane.
Our AI Philosophy
Assist the human, never replace the human
We build AI to extend attention, not judgment. On race day, time compresses and visibility drops— AI’s job is to slow the moment down and surface the evidence so officials, promoters, and riders can make better decisions.
Our computer vision tools back every call with visual receipts, highlight anomalies for quick review, and adapt to adverse conditions. When dust, rain, mud, or chaos shows up, the system downgrades gracefully to maintain signal—not stories.
Read more on our AI Philosophy
We’ll dive deeper into design principles, guardrails, and real-world officiating workflows.
Read the Blog PostRace More, Cry Less
Everything a rider needs to dominate
Time yourself for free right in your backyard
Use your phone to time yourself using our exclusing tap timing tool and compare your times day after day as you get better. No need for expensive timing equipment, completely free.
Stats out the wazoo
What is the mindset of a pro rider? Unflinching analysis & continuous self improvement. Don't be in a position where you don't know that you don't know. See every lap by every rider, every gain, every loss, every piece of equipment and put yourself in a champions mindset.
Haulin' ass, gettin' paid
Youre going national, you gotta get that big purse, you gotta get paid. You've got the full-ton truck, two bikes, 110 fuel, spare tires, tools, air compressor, axle grease, coffee maker, couple of hammocks and cooler. But you still need that $800.00 helmet...
Adrenaline has you covered. We know where the purse is and now you hold the purse strings. We keep track of every event in your area and will help you plan your entire season.
More about Adrenaline
Adrenaline's mission statement is short and sweet:.
Get people racing more.
We're not just about the tech, we're about the people. We want to help get tracks up and running, and we want to help grow communities.
OUR FOUR CORE VALUES
COSMIC THINKING
We believe in constant innovation, pushing the boundaries of what’s possible in motorsports management. Our solutions leverage advanced analytics and AI to bring modern tools to organizers, helping them achieve new levels of efficiency and engagement.
BRAKING LATE IN THE CORNERS
Take risks. Every employee at Adrenaline is willing to take risks, even if it means a feature gets the chop. Its a heartbreaking possibility but we continue try new ideas and paradigms anyway because its our responsibility as a tech company to explore boldly but to not lower our standards at all costs.
RESPECT MOMMAS HOUSE
Racing is family sport first and foremost, half the tracks we work with are operated by a husband and wife team, and we love that. When Adrenaline is at the track, we make sure our issues stay out of the way and let momma take care of business.
STAY IN THE SADDLE
My greatgrandfather said "Stay in the buggy", my father told me "Tie a knot in it and hang on", and we're telling you "Stay in the saddle". When those tough calls come and you feel like flipping a coin, your best bet is always STAY IN THE SADDLE
Every Race, Every Event, Safely Covered.
At Adrenaline, we believe that every race deserves the highest level of preparation and precision. Just as riders trust their helmets for protection, our platform provides organizers with essential tools for a safe, thrilling race day experience.
From real-time updates to AI-enhanced scoring, Adrenaline supports the race journey with professional-grade features and unwavering reliability.
Want more Info? Reach out to us.
Meet the Executive Team
Chris King • Founder, Chief Executive
Software engineer for 25+ years, enduro rider and moto dad who got tired of clipboards and chaos. Chris built Adrenaline to give tracks real control: clean registration, dependable timing, and AI officiating without mystery hardware.
Chris has spent the last 15 years in the Black Hills of South Dakota and is highly versed in backcountry dirt riding and traversal.
Tom Glanzer • Co-Founder
Thirty years in media and community relations. Series promoter at MX @ the DeX and the guy who keeps schedules honest. Tom brings promoter grit and polish—clear comms, steady ops, and race days that finish strong.
Friends & Partners
Looking to start your own series?
We’re looking for you too actually. The Adrenaline Greenfield Program is our grass roots initiative to help new and growing tracks turn fresh dirt into thriving venues. Track owners who join get access to startup incentives, early-access tools, and personalized support from our team. The best projects may even be featured in our Greenfield YouTube series, where we document the journey from a patch of ground to a profitable raceway — from Greenfield to Greenbacks.