What Is Adrenaline?
Unpacking our features
Racers
Be a Hero
AI Vision Equipment Tracking
Mobile Registration & Event Day Tools
Worldwide Rated Leaderboards
Sponsorship Highlights and Purse Planning
Public Adrenaline Profile with Race History and Gear Loadouts
AI Vision Equipment Tracking keeps a history of the gear you run and ties it to your race results. See how changes in tires, suspension or setup correlate with lap times and consistency.
Mobile Registration & Event Day Tools let you register, sign waivers, check schedules and view heat sheets from your phone. Get gate calls and results without leaving the pits.
Worldwide Rated Leaderboards use an Elo‑style rating so you can measure progress against riders in your class, series, or region—not just by raw finish order.
Sponsorship Highlights & Purse Planning showcase your best results, forecast weekend costs, and track payouts so you and your sponsors see the value clearly.
Public Adrenaline Profile aggregates race history, lap charts, and gear loadouts into a shareable page. Drop the link (or QR) on socials and in sponsor decks.
Wanna Learn More
Check out the getting started guide for ridersRace More, Cry Less
Everything a rider needs to dominate
Stats out the wazoo
What is the mindset of a pro rider? Unflinching analysis & continuous self improvement. Don't be in a position where you don't know that you don't know. See every lap by every rider, every gain, every loss, every piece of equipment and put yourself in a champions mindset.
Haulin' ass, gettin' paid
Youre going national, keep your money right. You got a truck, two bikes, 110 fuel, spare tires, tools, air compressor, axle grease, coffee maker, couple of hammocks and cooler. You forgot about your $800.00 helmet...
Get that money with Adrenaline
Get Elo Rated and Measure yourself globally
Ratings based on your race history, your position & who you raced against. Developed for chess, adopted by many other sports and now used in motorsports
Adrenaline streamlines the entire race day—from registration and check‑in to timing, scoring, and results—so your team stays focused on safety, schedules, and the show.
Fully Integrated Video powers photo‑finish reviews and on‑the‑fly edits. Every decision can be backed by visual receipts, and you can repurpose clips for social and sponsor deliverables.
Open Timing Architecture supports manual, RFID, and transponder timing with redundancy options. Mix methods by class or series and fail over without shutting the program down.
Zero Internet Required for race operations. Your timing and scoring continue offline with local synchronization; publish results when you’re back online.
Clear Financials & Low Up‑Front Costs give you predictable margins. Track entries, refunds, purses, and fees with transparent reporting you can export for bookkeeping.
Ready to get started?
Learn how to connect your organizationEvent Promoters
We Make Race Days Run Smoother
The only race system with
fully integrated video
Open timing architecture with redundant capabilities
Zero internet connectivity required
Clear Financials and lowest up front costs
We thrive on competition
Here's How We Stack Up
Scoring
Timing
Timing
Timing
Assist
Video
MORE ABOUT BILLING & PAYMENTS
KEEP IT SIMPLE: MANAGE CASH, YOUR WAY
We surveyed over 80 promoters and facility owners and found that over half the time they mistrust their payment middleman, they are not getting paid what they are owed or find the entire process to be cumbersome and useless. Entrepreneurs have been capable of conducting commerce just fine for centuries without the "help" of a middleman. Cut the cord, untangle your money from your racing software and enjoy the simple transfer of goods and services.
$0
DUE AT SIGN UP
No upfront costs
$0
DUE AT PRE-REGISTRATION
Only pay when you get paid
$0
RECURRING COSTS
NO MONTHLY OR ANNUAL CHARGES
Race Officials
Total Visibility & Orchestration
Photo Finish Tool
backs up every call you make
Track Designer w/ checkpoint & finish lines
Mobile data sheets for announcers
On-the-fly, crossing order edits
Photo‑Finish Tool gives you instant slo‑mo and frame‑level control at the line. Assign numbers with a tap, confirm laps, and document every decision with visual receipts you can reference later.
Track Designer lets you place checkpoints and finish lines, validate crossings, and tune course logic before race day. Walk the track once, and the system knows where to look.
Mobile Data Sheets for Announcers surface pronunciations, hometowns, classes, and quick stats so the booth has accurate info without shuffling papers.
On‑the‑Fly Crossing Order Edits fix misreads or ties in seconds without derailing results. Every change is tracked with a timestamped audit trail.
Jump in now
Get started with a basic raceThe rumors are true...
We have an AI
No one can manually score 16 riders crossing simultaneously. What you really need in that situation is slo‑mo to give you time to deduce what actually happened. That cannot happen without integrated video and it cannot happen without our proprietary AI Vision Photo‑Finish Tool. Tap to assign a number, confirm a lap, or correct the order without breaking stride. Every move leaves a timestamped trail so you can defend a call or fix it with confidence. Fast decisions, clean results, zero drama.
When the pack bunches up and the noise spikes, this is the tool that keeps control. Visual receipts for every finish, anomaly highlights for quick reviews, and controls built for gloves and adrenaline. It’s the edge your scoring table deserves.
What if it’s too dusty? Too muddy? Or too much rain? It knows.
Under the hood, the computer vision can downgrade features to strictly detect the presence of a vehicle and forgo number‑plate recognition. That level of detection is still enough to assist the race official in isolating and analyzing all crossings and provide the evidence to back it up. It’s the slo‑mo that counts; when analysis isn’t possible in real‑time with human eyes, get a little help from your friend.
But how could it possibly know in a hurricane? Stop racing in a hurricane.
Our AI Philosophy
Assist the human, never replace the human
We build AI to extend attention, not judgment. On race day, time compresses and visibility drops— AI’s job is to slow the moment down and surface the evidence so officials, promoters, and riders can make better decisions.
Our computer vision tools back every call with visual receipts, highlight anomalies for quick review, and adapt to adverse conditions. When dust, rain, mud, or chaos shows up, the system downgrades gracefully to maintain signal—not stories.
Read more on our AI Philosophy
We’ll dive deeper into design principles, guardrails, and real-world officiating workflows.
Read the Blog PostWhat else we got?
Adrenaline is only race app capable of managing a multi-discipline platform. It offers a wide range of features and tools to help manage and streamline event operations, from registration and timing to scoring and real-time updates. Whether you're organizing a motocross race, a supercross event, or any other motorsports event, Adrenaline has you covered.
Motocross
Supercross
Arenacross
Freestyle
Endurocross
Enduro
Hard
Enduro
Hare
Scramble
Cross-Country
Baja
Rally Raid
Trials
Flat
Track
X-Vert
Hill Climb
Straight Rhythm
Why is Adrenaline the only app that can do this?
Adrenaline is capable of managing multiple disciplines because it can handle multiple types of event flows.
Arenacross Standard Format
Motocross Outdoor Classics
Even Double Elimination
With this we are able to capture the flow of the best of motorsports events including head-to-head racing which is not current available from ANY of our competitors.
You Want Online registrations?
We got that all day
Lets break it down...
1. It's Simple
Looking for a simplified fully mobile registration process with zero upselling? We've got you covered.
2. It's Easy
Our registration process is one page and fills itself out with the information you've used in other events.
3. It's Clear
We provide more details about classes including the constraints, restrictions, registration counts and age ranges. Right from the registration screen..
Every Race, Every Event, Safely Covered.
At Adrenaline, we believe that every race deserves the highest level of preparation and precision. Just as riders trust their helmets for protection, our platform provides organizers with essential tools for a safe, thrilling race day experience.
From real-time updates to AI-enhanced scoring, Adrenaline supports the race journey with professional-grade features and unwavering reliability.
Want more Info? Reach out to us.
Meet the Team
Chris King • Founder, Chief Executive
Software engineer for 25+ years, enduro rider and moto dad who got tired of clipboards and chaos. Chris built Adrenaline to give tracks real control: clean registration, dependable timing, and AI officiating without mystery hardware.
Chris has spent the last 15 years in the Black Hills of South Dakota and is highly versed in backcountry dirt riding and traversal.
Tom Glanzer • Co-Founder, Chief Operations
Thirty years in media and community relations. Series promoter at MX @ the DeX and the guy who keeps schedules honest. Tom brings promoter grit and polish—clear comms, steady ops, and race days that finish strong.
Adrenaline's mission statement is short and sweet:.
Get people racing more.
We're not just about the tech, we're about the people. We want to help get tracks up and running, and we want to help grow communities.
OUR FOUR CORE VALUES
COSMIC THINKING
We believe in constant innovation, pushing the boundaries of what’s possible in motorsports management. Our solutions leverage advanced analytics and AI to bring modern tools to organizers, helping them achieve new levels of efficiency and engagement.
BRAKING LATE IN THE CORNERS
Take risks. Every employee at Adrenaline is willing to take risks, even if it means a feature gets the chop. Its a heartbreaking possibility but we continue try new ideas and paradigms anyway because its our responsibility as a tech company to explore boldly but to not lower our standards at all costs.
RESPECT MOMMAS HOUSE
Racing is family sport first and foremost, half the tracks we work with are operated by a husband and wife team, and we love that. When Adrenaline is at the track, we make sure our issues stay out of the way and let momma take care of business.
STAY IN THE SADDLE
My greatgrandfather said "Stay in the buggy", my father told me "Tie a knot in it and hang on", and we're telling you "Stay in the saddle". When those tough calls come and you feel like flipping a coin, your best bet is always STAY IN THE SADDLE
Friends & Partners
Looking to start your own series?
We’re looking for you too actually. The Adrenaline Greenfield Program is our grass roots initiative to help new and growing tracks turn fresh dirt into thriving venues. Track owners who join get access to startup incentives, early-access tools, and personalized support from our team. The best projects may even be featured in our Greenfield YouTube series, where we document the journey from a patch of ground to a profitable raceway — from Greenfield to Greenbacks.
