Project Greenfield
Start something worth racing
YOU DONT NEED TO HAVE ANY EXPERIENCE PROMOTING EVENTS, BRING A SHOVEL AND A PASSION FOR RACING. THE GREENFIELD PROGRAM IS OUR GRASSROOTS PROGRAM TO TURN FRESH DIRT INTO THRIVING VENUES. WE HELP BUILDERS WHO ARE READY TO OPEN THE GATES, GROW A COMMUNITY, AND RUN CLEAN RACE DAYS.
Who should apply?
Track owners and builders eager to push new projects. Fresh promoters expanding to new ground. Clubs turning practice pits into race programs. If you're building momentum and want a partner that can scale with you, Greenfield is your lane.
Land owners and promoters who seriously want to launch or relaunch a venue.
Teams building local series and looking for dependable tools.
People with hands-on experience in the sport who want to grow a scene the right way.
Leaders plugging the community together — riders, sponsors, volunteers, and fans.
Program benefits
Promotion potential:
Standout builds may be featured in our Greenfield YouTube series — the story from green grass to greenbacks.
Direct line to the team:
Build a business plan, vet it with proven race developers, talk to builders, mastermind with other startup tracks. Get real answers fast when race day gets loud.
First-in-line for new features and coaching events:
Adrenaline is always innovating. Be the first to be given access to try new features in the app as well as special discounts on coaching events hosted by Adrenaline Analytics.
Startup incentives:
Kickstart your venue with discounted onboarding, launch support, and gear recommendations that fit your budget. We’ll help you stand up registration, race flow, timing integration, and post-race results with proven checklists.
Ready to get started?
Contact Us
Want more details? Tell us about your project, timeline, and what you need to launch. We’ll follow up with next steps and resources tailored to your build.
We're backing builders. If you're turning plans into practice and want a scoring and operations platform that grows with you, apply to Project Greenfield. Let's turn fresh dirt into a proper raceway.
Why Create Greenfield?
Adrenaline's mission statement is short and sweet:.
Get people racing more.
We're not just about the tech, we're about the people. We want to help get tracks up and running, and we want to help grow communities.
OUR FOUR CORE VALUES
COSMIC THINKING
We believe in constant innovation, pushing the boundaries of what’s possible in motorsports management. Our solutions leverage advanced analytics and AI to bring modern tools to organizers, helping them achieve new levels of efficiency and engagement.
BRAKING LATE IN THE CORNERS
Take risks. Every employee at Adrenaline is willing to take risks, even if it means a feature gets the chop. Its a heartbreaking possibility but we continue try new ideas and paradigms anyway because its our responsibility as a tech company to explore boldly but to not lower our standards at all costs.
RESPECT MOMMAS HOUSE
Racing is family sport first and foremost, half the tracks we work with are operated by a husband and wife team, and we love that. When Adrenaline is at the track, we make sure our issues stay out of the way and let momma take care of business.
STAY IN THE SADDLE
My greatgrandfather said "Stay in the buggy", my father told me "Tie a knot in it and hang on", and we're telling you "Stay in the saddle". When those tough calls come and you feel like flipping a coin, your best bet is always STAY IN THE SADDLE